Month: July 2023

Mastering the art of soft skills

Mastering the Art of Soft Skills: 7 Essential Traits for Digital Marketers

In the world of digital marketing; the distinction between a good and a great marketer can often be elusive. While qualifications and technical expertise are valuable; it is the soft skills that truly set exceptional marketers apart. In an era marked by discussions on the impact of artificial intelligence on the marketing landscape; it is …

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Frameworks for Basic Digital Strategy to Guide Your Planning

Frameworks for Basic Digital Strategy to Guide Your Planning

Introduction As the number of individuals using the web has increased over the previous three decades, so has the profession of digital marketing. It moved from the days of keyword stuffing and spamming backlinks to a more sophisticated approach involving big data, personalisation, and a slew of other strategies involving planning, auditing, communications, branding, and …

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