The digital marketing landscape is rapidly changing, and keeping up with the latest trends can be difficult. However, in this fast-paced corporate world, being a marketer involves being well-versed in emerging digital marketing trends in order to maximize outcomes and stay ahead of the competition. Here are some of the most important digital marketing trends to help you expand your business:
- Influencer Marketing
Influencer marketing is a digital marketing method in which firms collaborate with individuals who have a large social media following to promote their products and services. It enables businesses to increase their brand visibility and reach a wide audience on social media. Because India has a large youth population, influencer marketing is an efficient technique to reach out to the public. By 2026, the industry is anticipated to be worth INR 28 billion. It is also expected to increase at a 25% yearly rate over the following five years.
- Omnichannel Marketing
India is one of the world’s largest and fastest-growing digitally enabled consumer markets, with a billion mobile phone users and over 500 million social media subscribers. The modern customer values ease and personalisation over pricing. They prioritize customer experience over goods, making omnichannel marketing essential for businesses. Omnichannel marketing enables businesses to provide a consistent user experience (CX) across all channels. It is a marketing strategy that ensures customer engagement and a great experience across all channels. It creates a great customer experience throughout the buyer’s journey by mapping customer profiles and taking into account the trip a consumer takes with a brand across numerous platforms and devices. In India, omnichannel marketing involves more than just social media and QR codes.
- Artificial Intelligence
Artificial intelligence (AI) refers to the process of creating intelligent computer systems that perform operations similar to those of the human brain. AI is utilized in a variety of industries to discover client requirements and expectations, automate company processes, and gain a competitive advantage. It is also used to identify buying patterns and to track and develop effective marketing campaigns. Furthermore, AI technologies such as machine learning and deep learning are utilized for a variety of customer and marketing-related tasks such as content production, ad monitoring, customer interaction, and so on. Artificial intelligence is expected to have a positive impact on the country’s economy. According to one research, data and AI might greatly boost India’s GDP by 2025 ($450-500 billion).
- Video Marketing
Video marketing is an effective digital marketing technique for companies looking to expand their consumer base. They are thought to be more effective than any other form of digital marketing. Videos are a digital marketing trend to watch in 2023 because they are easy to consume, appealing, and educational. Many social media platforms, like Instagram, YouTube, and Facebook, have integrated short video-format content into their algorithms to assist companies in reaching their target audience.
- Metaverse
The term “metaverse” relates to the way we interact with technology. It is defined as a 3D-enabled cyberspace that employs cutting-edge techniques such as virtual reality (VR), augmented reality (AR), and other advanced internet technology to allow users to interact with a business online. Although metaverse employs VR and AR, this does not exclude you from accessing it via computers, mobile devices, or other internet-connected devices. According to DappRadar, India ranks fifth in terms of interest in metaverse projects, trailing only the United States, Indonesia, Japan, and the Philippines. India is predicted to play a significant role in Metaverse due to its growing young population, vibrant start-up ecosystem, and large skill pool.
- Live Streaming
A new digital marketing trend is live streaming. It has the potential to become a huge marketing trend because it immediately engages with the audience. It allows the audience to connect emotionally with one another. Surprisingly, live streaming is becoming more popular in India. According to research, there was a 300% spike in searches for the term ‘Facebook Live Stream’ between 2016 and 2018. Furthermore, immersive experience techniques such as AR, VR, and 360-degree broadcasting make live streaming more accessible, transforming it from a marketing tactic to a way of life.
- Long-Form Content
Long-form content can provide the audience with detailed and comprehensive information about a product, brand, or service. Many B2B and B2C marketers have discovered that long-form content can be more effective than short-form content, making it a digital marketing trend to watch in 2023. Long-form content outperforms short-form content in terms of brand visibility and customer engagement. It is a sort of content marketing that includes blog posts or articles that are over 3000 words long.
- Chatbots
Chatbots allow consumers to find information fast and effortlessly without the need for human intervention. Chatbots must cater to a global audience, be available 24/7, answer consumers’ most commonly asked queries without human intervention, and assist users in making marketing decisions.
- Online Marketplace
Owing to the frequent adjustments to social media algorithms, marketers have been able to set up an online marketplace to offer their goods and services directly to their target audience. Brands may now connect with a worldwide audience due to the social media marketplace. It has also shown to be a successful means of interacting and engaging with the global audience, raising brand awareness, and so on.
- Progressive Web Pages
Progressive web pages are online web pages that give push notifications, load faster than other web pages, and are accessible even while not connected to the internet. The progressive web page has addressed the requirement for user-friendly websites. In 2023, this current digital marketing trend is predicted to increase even more.
Conclusion
It is usually difficult to recognize emerging digital marketing trends. However, recognizing them is essential since it allows you to keep on top of new developments and respond to advances. To recognize trends, you need competence and experience, which can be obtained by completing a digital marketing course. These programs teach you various trend-spotting approaches that might assist you in identifying patterns.