As the marketing sector works to diversify in terms of both age and gender, creating a solid pipeline of female leaders is a serious concern. One of the main problems female marketers face, aside from the growing gender pay gap, is the cost to their jobs of taking time off to raise their children.
Women who are thinking about returning to the workforce after a break of three, five, or even ten years encounter a number of obstacles, from hiring biases related to the gap on their CV to a dearth of flexible or part-time positions available.
How do women play a significant role in increasing the annual earning boost?
According to research done in conjunction by PwC, the 30% Club, which aims to increase the representation of women on FTSE 100 boards, and professional network Women Returners, addressing the career gap penalty for female professionals would result in an annual earnings boost of £1.1bn, or £4,000 per woman. By increasing incomes and spending power, this would generate an extra £1.7 billion in economic production.
There is a lot riding on this pipeline. According to the report, 427,000 female professionals who are presently taking a career break will likely start working again in the future. The desire to work again is shared by 76% of professional women.
Issues faced by women after a carrier break
Once they are back at work, returners face a variety of challenges. Women are actually at risk of “occupational degradation” after taking a career break. In comparison to the position they held prior to taking a professional break, three out of five women are likely to wind up in lower skilled areas, according to PwC, with 65% of female returners performing below their potential. The issue of underemployment is another one. According to the report, if flexible working was possible, the 29,000 women who have returned to the workforce on a part-time basis would prefer to work longer hours.
How UDiGiMe is helping in bridging the gap?
UDiGiMe was created solely to assist people in restarting or shifting their careers into digital marketing. In India, where career breaks are widespread among women, they are providing them with the opportunity to learn, get trained, and gain first-hand industry knowledge through the internship. People who wish to change the path of their professional career or regain success in a new field of digital marketing will find the ideal platform to upskill themselves and become industry-ready. The digital marketing course is also excellent for home-based small-scale entrepreneurs, influencers, and bloggers.
How is it helping in breaking down the barriers?
UDiGiMe began its journey to provide the best talents in digital marketing and to encourage youth and women to gain industry-based abilities to propel their careers. It is a fantastic learning environment for people looking to begin a career in digital marketing or for those who want to restart their career after a brief break. They provide online and offline courses with industry-specific learning modules to help you reach your career goals. UDiGiMe, powered by Digital MarkEthics, is here to train candidates in SEO, SMO, PPC, Google Analytics, Email marketing, and many more approaches.
Conclusion
A working professional’s desire to re-enter the workforce is a significant opportunity for businesses with foresight to reconnect with this currently underutilized skill pool. UDiGiMe believes it is time to erase the historic stigma associated with taking a work sabbatical by any means. The organization helps people who have been out of work for a long time, by giving them access to crash courses, basic courses and advanced courses with internships to help with their professional growth.