Introduction
In the modern world, both on the personal and professional levels, we just cannot envisage life without the internet. Digital marketing is perhaps the most well-liked profession option you have found if you are trying to establish a career in the digital industry. The Indian digital marketing business was worth an amazing Rs. 367 billion in 2022. Unexpectedly the industry is growing at a CAGR of 32.1% and by 2028 it will be worth Rs. 1971 billion. It’s natural for newbies to wonder “Is digital marketing a smart career choice?” Digital marketing is a potential career route for you if you are drawn to a fast-paced workplace where you have the opportunity to engage customers and change the course of an organization. Let’s examine what this professional path comprises in more detail and why it is here to stay.
What exactly is digital marketing?
Marketing serves as an interface in the age of instant gratification, bringing together the right brands and potential customers. By promoting a service or a product, traditional marketing attempts to boost sales. On the other hand, digital marketing, often known as online marketing, is the process of advertising goods using digital channels like social media, internet advertisements, emails, and multimedia messaging. It entails developing web-based solutions to promote brands and aid them in establishing connections with potential customers through digital marketing campaigns.
What are a few common techniques for digital marketing?
A great marketing campaign is made up of a variety of tools and tactics that make up a well-rounded digital marketing plan. Given the diversity of digital marketing today there are many different approaches to engage customers and raise brand awareness. Here are a few popular digital marketing techniques:
>Marketing on Social Media
>SEO (search engine optimization)
>Web advertising or Pay-Per-Click
>Email Marketing
>Content Marketing
>Search Engine Marketing
>Affiliate Advertising
>Google Analytics
>In-App Marketing
>E-commerce Advertising
Let’s look at some of the most well-known occupations in the industry to answer the burning topic of the moment “Is digital marketing a good career?”
What are a few well-known jobs in digital marketing?
The majority of people who work in the field of digital marketing begin their careers as digital account executives. They eventually rise to managerial positions. The following are some of the most well-liked and in-demand careers in digital marketing right now:
> Digital Marketing Manager
> Social media marketer
> Specialist in SEO or SEM
> UX (User Experience) Designer
> Email Marketing Expert
> VR (Virtual Reality) Expert
> Strategist for content
> Artificial Intelligence (AI) Expert
After looking at the most sought-after career positions in the digital marketing sector let’s quickly review the pay range for digital marketers.
What does a digital marketer make on average?
The pay scale for prospective marketers who are interested in a career in digital marketing is likely to be influenced by factors such as their educational background, location, job title, talents, and years of work experience. The wage range for digital marketing specialists in India according to Ambition Box is normally between Rs. 3 lakhs and Rs. 18 lakhs. Professionals currently make an average yearly salary of Rs. 6.5 lakhs.
Is there a high demand for jobs in digital marketing?
More than 749 million people in India used the internet in 2020. Surprisingly, it is anticipated that by 2040, this number will increase by nearly 1.5 billion. The fact that over 43% of Indians use the internet frequently explains why there is an increasing need for knowledgeable digital marketers. In fact, among the top ten skills that employers are seeking, digital marketing is listed in a recent LinkedIn research. The demand for marketing experts with the necessary technical abilities to perform particular digital marketing positions is on the rise. Now is a fantastic moment to launch a career in the field of digital marketing because the industry has so many elements and there is a clear need for digital skills.
Advice on beginning digital marketing
Digital marketing might be intimidating to newbies because it is a lucrative and dynamic career path. A few suggestions have been compiled to make it easier for you to enter the field.
>Enroll in a course on digital marketing
>Decide on a specialty
>Get certified in Google Ads.
>Get to know Google Analytics
>Become a pro at SEO
>Learn about data analytics and marketing.
>Learn PPC (Pay-per-click) advertising.
A job in digital marketing may be the perfect fit for you if you are a marketing professional who appreciates a fast-paced work environment and being creative. To pursue a profession in such a competitive field you must be well prepared and have the essential skill set. With online digital marketing classes, you can advance your preparation.